The Fritz Müller story began in 2009 with the idea to breathe new life into a traditional German grape variety which had been pushed out of the public eye: Müller-Thurgau.
which came ...When Herr Müller from Thurgau was growing this grape in the Rheingau region back in 1882, nobody had the slightest idea of just how insidiously this variety would later stab German winemaking in the back. Adapted to the local climate, the Müller-Thurgau matures quickly and produces refreshing wines every year, even when other more sun-loving varieties did not receive enough sun. With its reliably good flavor, the Müller-Thurgau quickly spread throughout the country – even topping the Riesling variety in the early 1970s.
and went ...In the 1980s, however, things started going downhill for the Müller. Many winemakers took advantage of the fact that the grape can produce high-yield harvests and peddled the variety off as inferior bulk wine. The world was flooded with cheap German Müller-Thurgau wines and blends thereof. "Characterless, dreadful, superfluous!" cried the wine experts. The reputation of German wine was thus completely ruined and Müller-Thurgau ended up at the top of the list of scorned varieties.
surviving in exile ...In Northern Italy, things went differently: There, instead of inferior Müller, there was inferior Prosecco. Thanks to the high-quality wines that winemakers in South Tyrol and Trentino have been producing from Müller-Thurgau grapes since the 1980s, the German variety was able to eke out a comfortable exile in bella Italia. The sparkling variations of the refreshing Müller wines are especially well received. And since the triumphant success of the "Spritz" at the very latest, the Italians even consider "Muller frizzante" to be pretty cool indeed.
until it was rediscovered ...Even though frowned upon and banned from most wine labels - there is still enough Müller-Thurgau in Germany, especially in Rhinehessen. And Rhinehessen is also where our favorite winemaker, Jürgen Hofmann, happens to live. He and his wine friends, who grow the grapes for Fritz, really understand winemaking. Which is why they can identify with the good-old days of Müller Thurgau today, and are thus able – once again – to create a fresh, fruity, exhilarating wine that makes people happy.